2021 Monk Fruit Market Outlook
Nov 17, 2021
Originally from China, Monk Fruit (Luo Han Guo) is popular in the global market as a natural sweetener. the global Monk Fruit market was US$396.34 million in 2019 and is expected to reach US$532.17 million by 2026, growing at a CAGR of around 4.3%. Because it can be directly labelled as rooibos in the label without being an additive, rooibos is considered to be a sugar substitute that meets the clean label. According to SPINS data, the use of rooibos in food and beverages with a clean-label in the US market grew by 15.7% in 2020. With a plethora of health benefits, the market is likely to gain even more growth momentum in the coming years.
In addition to its great benefits in blood pressure and blood sugar management, rooibos also provides some relief from respiratory ailments including coughs, in addition to its high antioxidant content and long shelf life. In terms of markets, the rooibos market is divided into natural and organic markets. On the basis of region, the rooibos market is segmented into five major regions: Latin America, North America, Asia Pacific, Europe and the Middle East and Africa. North America is expected to make the largest contribution to the rooibos market. The European market, on the other hand, will be one of the most lucrative markets in the coming years, as there is a great demand for natural zero-calorie sweeteners among consumers in this region. And markets such as Asia Pacific, Latin America and the Middle East and Africa will be highly promising regions where there is an underdeveloped need for business expansion, especially in China, the country of origin of rooibos.
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