Monk Fruit - the New Star of the Sugar Substitute Market
Jun 21, 2022
Monk Fruit - the New Star of the Sugar Substitute Market
In April 2022, the launch of the Dietary Guidelines for Chinese Residents (2022) was held in Beijing. It was mentioned at the meeting that according to the National Nutrition and Chronic Disease Surveillance Report, the rate of overweight and obesity among Chinese residents is over 50% for adults, and nearly 20% for adolescents aged 6-17. Experts raised concerns about this and said that obesity is an important root cause of chronic diseases.
It is true that sugar can bring sweetness and disease. Studies have shown that sugary drinks are closely linked to obesity, diabetes, cardiovascular disease, dental caries and other chronic non-communicable diseases. The food and beverage market is experiencing a sugar reduction storm, and the scale of sugar-free beverages and even sugar-free food industry is gradually expanding. The White Paper on Sugar Reduction Action for Healthy China Beverages and Food (2021) points out that the market size of sugar-free beverages in China will reach 27.66 billion yuan in 2027, with high growth rate and large space, and it is expected that China's sugar-free beverage industry can maintain a double-digit growth rate in the coming years.
In this environment, natural sugar substitutes such as Monk Fruit Sweetener , Erythritol and Stevioside have attracted a lot of attention. Monk Fruit, also known as Luo Han Guo, has a class of glycosides as its main sweetening component, collectively known as Monk Fruit stevioside. As a low-calorie natural sugar substitute, its sweetness is 300 times that of sucrose, and because of its non-glycemic, pure sweetness and no aftertaste, it is gradually being used in the development of low-sugar and low-fat beverages, becoming one of the popular sweeteners nowadays.
Anhui Keynovo is mainly engaged in the development, sales and solution services of plant extracts such as Monk Fruit Sweeteners. Our manufacturers have received international certifications BRC, NON-GMO, NSF-cGMP, FDA-GRAS, ISO, HACCP, KOSHER, HALAL, SC, TUV, SMETA, etc.
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